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QUALITY POLICY
A Study on the Quality Culture Level Survey and Improvement Plan for the Defense Industry Companies
Purpose: This article aims 1) to identify key elements for building quality culture, 2) to design and analyze survey data from defense industry companies, and 3) to suggest directions for enhancing quality culture levels. Methods: Key elements and items for a quality culture ar...
GENERAL QUALITY RESEARCH
A Study on the Impact of Perceived Cosmetic Brand App on Continuous Usage Intention - Meditating Effect of Customer Satisfaction and Moderating Effect of Involvement -
Purpose: The purpose of this study is to analyze correlation of perceived cosmetics brand apps attributes and use intentions, mediating role of customer satisfaction, and relationship between customer satisfaction and continuous usage intention. Then provide basic data for devel...
GENERAL QUALITY RESEARCH
The Impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty
Purpose: We examine the impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty. Methods: We collect data by using survey and proposed relationships between latent variables using Structural Equations Modeling. Results: We find t...
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Published online
47(2); June 30, 2019
Volume 47(1); March 2019
Volume 46(4); December 2018
Volume 46(3); September 2018
Volume 46(2); June 2018
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