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Journal of Korean Society for Quality Management 2005;33(3): 59-. |
| 모바일뱅킹 사용의도에 신뢰가 미치는 영향 : 우리은행 인터넷뱅킹 사용자와의 비교를 중심으로 |
| 이상철1, 구자철2, 서영호2 |
1그리스도대학교 경영정보학부
2경희대학교 경영대학 |
| The Impact of Trust on User Acceptance of Mobile Banking : An Empirical Study on Comparison with Internet Banking Users of Wooribank |
| Sang-Chul Lee1, Ja-Chul Gu2, Yong-Ho Shu2 |
1Dept. of Management Information Management, Korea Christian University
2Dept. of Business Administration, Kyunghee University |
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| ABSTRACT |
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The purpose of this research is to identify the impact of trust on user acceptance of mobile banking and to identify if causalities among these factors are different between Internet and mobile banking. To test this model, this research applies the technology acceptance model(TAM) that incorporates trust. Additionally, this research use structural equation modeling to test the model and examine cross-group differences using a multi-group comparison method. The empirical results indicate that all path is significant expect the path from trust to intention to use. The results of a multi-group comparison test indicated that the path from trust to attitude, from trust to intention to use, from perceived usefulness to attitude and from perceived to intention to use are different between Internet and mobile banking. |
| Key Words:
Mobile Banking;Internet Banking;Multi-group Structural Equation Model; |
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