| P2P파일공유에서 신뢰가 고객만족과 재이용의도에 미치는 영향 |
| 조철호, 강병서 |
| 경희대학교 경영대학 |
| The Effects of Trust on Customer Satisfaction and Re-use Intention in P2P File Sharing |
| Chul-Ho Cho, Byung-Suh Kang |
| College of Business Administration, Kyung Hee University |
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| ABSTRACT |
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This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance. |
| Key Words:
Peer to peer;P2P;File Sharing;Trust;Satisfaction; |
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