An Empirical Study on How the Quality Attribute and the Perceived Quality Effect to the Customer Attitude for Agricultural Products and Food Industry

Choi, Hyun-Woo; Ree, Sang-Bok

Journal of Korean Society for Quality Management > Volume 38(1); 2010 > Article

Journal of Korean Society for Quality Management 2010;38(1): 108-.

농산물과 식품산업의 품질 속성과 지각된 품질이 소비자 태도에 미치는 영향에 관한 실증 연구

최현우, 이상복

서경대학교 대학원 경영학과 6시그마

An Empirical Study on How the Quality Attribute and the Perceived Quality Effect to the Customer Attitude for Agricultural Products and Food Industry

Hyun-Woo Choi, Sang-Bok Ree

6 sigma Major Dept, Business Administration, Seokyeong University Graduate School

ABSTRACT

In this research, we study to find core factor of the perceived quality of internal quality and external quality factors on agriculture products and food industry. By empirical research, we prove that the perceived quality effects to the customer attitude on agricultural products and food Industry. The results of this research can contribute in working-level practical use about quality problem in agriculture products and food industry. The latest interest of customer attitude on agricultural products and food Industry is being rosed.

Key Words: Perceived Quality;Internal quality and External quality factor;Customer Attitude;