| 최종사용자 만족도 구성요인에 대한 연구 : 어플리케이션 마켓을 중심으로 |
| 김현모1, 박재홍1, 이상철2, 서영호1 |
1경희대학교 경영대학
2그리스도대학교 경영학부 |
| Variables Affecting End-User Satisfaction in Application Market |
| Hyun-Mo Kim1, Jae-Hong Park1, Sang-Chul Lee2, Yung-Ho Suh1 |
1School of Management, Kyung Hee University
2Dept. of Business Administration, Korea Christian University |
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| ABSTRACT |
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Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market. |
| Key Words:
End User Satisfaction;Application Market;IS Satisfaction;Customer-Oriented; |
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