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Journal of Korean Society for Quality Management 1996;24(4): 124-. |
| 항공서비스 품질의 경쟁력 |
| 이상석 |
| 강남대학교 경영학과 |
| The Competitiveness of Quality in the Air Service |
| Sang-Suk Lee |
| Dept. of Business Administration, Kangnam University |
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| ABSTRACT |
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This study aims to deveop a methodology for measuring the level of service quality in the air transportation. To measure the level of service quality, the approach taken here deals with not only the facility factors but also qualitative factors such as comfort and convenience as the influencing elements for service quality. The contents of this study can be summarized as follows: (1) For the systematic developement and management of air service, service factors of the air transportation are classified by AHP(analytic hierarchy process). (2) In computing the weight of service factors, a pairwise comparison method in AHP is used. (3) This study will suggest a method of measuring the competitive level of air service, and a result of an empirical study appling the method developed. |
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